Following the successful TV campaign for Do Your Thing – which is all about letting small businesses do what they’re good at while Telstra takes care of the tech side of things – Telstra wanted to dig deeper and tell the stories of some real small businesses.
Real people, real businesses and real story telling. The idea from the get go was to get a window on these peoples businesses, but more importantly their lives and let the connection with Telstra and technology fall out of that. Real fly-on-the-wall sort of stuff.
For a small business every minute of their day is important, so for them to give up their time for a shoot is a big ask – every lost customer is a lost opportunity. So the challenge was to shoot for 3 days in and around the business observing what they do, without getting in the way too much. We kept the crew small, shot with 2 cameras for maximum efficiency and tried to get to the heart of Crisp. From cauliflower fields to markets and trams, following Ted and Shey all over Melbourne. Seeing Ted and Shey ‘do their thing’, they’re a pretty impressive dynamic duo, it’s easy to see where their success comes from!
2 cameras shooting over three days is a lot of shots of salad! We set about the task of crafting the stories with The Monkeys, Telstra and ourselves chopping up something that’s pretty fresh and tasty – on brand and in the sweet spot, we’re pretty happy with the end result!